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Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.

International Copyright Law Surprise! There Is No International Copyright Law Many people are surprised to learn that there is no international copyright law. Yes, that is right. There is not an international copyright law that will protect your work on the other side of the world. However, it is important to note that most countries do offer some form of protection to what is deemed as “foreign” works. International conventions and treaties have done much to protect owners of copyrights around the world. With the world seemingly becoming smaller every day the United States took a look at its stance on the European copyright treaty known as the Berne Convention. Basically, the Berne Convention of 1886 involved European nations coming together to seek a uniform copyright law to keep their copyright owners from having to register for copyrights in individuals European countries. The United States signed on to the Berne Convention introduced made it into a U.S. law known as the Berne Implementation Act of 1988. If you are seeking to have your work protected in a particular country you need to find out what kind of protection foreign authors have in that country. Some countries offer little or not protection to foreign authors. It should be noted that the U.S. Copyright Office is not allowed to give authors recommendations or the names of attorneys or agents that could help them understand foreign copyright laws. However, with a little investigation it is not hard to find someone who is an expert on foreign copyright law. These individuals can help you learn more about copyright protection and how your work is deemed in a foreign country. Someone who works in international copyright law will tell you that it is different than most other sectors of law. It involves knowing the copyright law of two or more countries. Every country has their own way of granting and protecting someone’s copyright. The individual criteria of each country must be taken into consideration when you are dealing with international copyright law. It is important to note that some countries do not have any intellectual property rights and some countries even grant more copyright protections than even the United States. International copyright laws involve understanding international treaties and conventions, like the Berne Treaty and WIPO Copyright Treaty listed above. If you are interested in pursuing a degree in law, you may want to explore the international copyright law sector. With the world becoming one big neighborhood, you will probably not lack for work. People that have copyrighted works need to be aware that there are differences in the copyright laws in some nations. While it is true that the United States has signed treaties with some nations, your work will not be protected in every country of the world. As stated, the United States is a member of the Berne treaty. In addition, the United States is a member of the WIPO Copyright Treaty. This treaty works in conjunction with the Berne treaty yet it also covers and gives protection to databases and computer programs. If you would like more information on international copyright law you should check with an attorney who specializes in international copyright law.

Making Effective Web Publishing Content (web publishing content) Web publishing content is important for a successful website. The content of a web site can often make or break that site, and it is important to make the site as attractive as possible, without over doing it. The content of a web site must be updated on a regular basis to keep web surfers coming back. Updated web content not only keep surfers coming back, but is also indexed more frequently by search engines. Fresh material is one of the key aspects of successful web publishing content and may generate fresh faces to a web site. One way to update the content of a web site is to update the existing web pages. Providing new content could include updating the conditions of a service, adding a new product or service, or creating a turnkey solution that will save the customer’s money or time. The web content should reflect the most recent information about a business. It is simple to provide changes to the web content, but many web sites provide updates without providing a notice. So, it is indicative to provide a notice of change each time web publishing content is changed. The announcements should be displayed prominently on the web site so that all surfers are able to see. It is also important to write articles for the web site. Articles can be seen as a valuable source for a web site’s success. The articles can be used to educate visitors on the web site and the business, while showcasing the owner’s expertise. Articles can be posted on the web site or used in a newsletter and submitted to other newsletters and web sites for syndication. This web publishing content can be used by other web site owners, which will provide leverage to the articles while generating publicity for the author and the author’s web site, while exposing them to new audiences. Writing an article seems simple enough, but there are many web site owners who are unable to find topics to write on. However, topics may be more evident than most web content writers may think. Topics for articles can be found in the news, in conversations with clients and colleagues, in networking events that are attended, and even in speeches. Blogging is also an excellent way to expand your list of web publishing content. Most web site owners can benefit from learning to blog, learning to start a blog, learning how to gain readers, and learning to make money from blogs. Blogging is becoming one of the most popular tools for showing new content on a web site. A web log can be used to answer web site visitors’ questions, inform users about new services and products, and to keep them up-to-date on industry news. Blogs are a great resource for sharing opinions and displaying expertise. The blog can be used to help an owner connect with their web site visitors while generating new web site content. Updating web publishing content on a regular basis is vital to the success of a web site and very important for many web site owners. Articles, newsletter, and blogging should be a part of a regular business schedule, and will work perfectly in keeping a web site owner connected to their visitors. The quality of the web content on a web site can make it more attractive to users or can make it very unattractive to users. Owners should use their expertise to provide writing that is interesting and necessary. Visitors will appreciate the extra effort and owners will get the rewards of maintaining good web content for their users.